Also, I've always liked EVGA. I've bought a few of their cards over the years, and many power supplies, and I've never had a bad experience. It seems like they really care about making quality products, which is pretty rare to see nowadays.
If they start expanding into new products with the same focus on quality, that'll be a net gain for the world. Maybe they'll try making laptops again?
Or maybe this is all just an elaborate power move to put pressure on Nvidia and renegotiate their relationship.