Looking at job posts the language has minimal traction so why all this fuzz? Are there really that many people willing to throw in their time and energy to a tech stack that won't pay the bills? Or is it just a critical mass of fans creating all that fuzz? I don't get it but it really tires me out and I believe I'm not alone in it.
Anyway. To the point. Rust biggest challenge IMHO is job market. Untill it justifies the time investment for the millions of us that need to pay the bills it simply is not worth the effort. Being a dificult language to work with (as in at the other end of niceness like say Ruby) it is not even justifyable as a hobby lang.
I guess atm it's more of virtue signalling really. I write rust therefore i must be a good dev. Yeah. So are the haskell guy next door.
Anyway. Just my 2 cents.