To help others, the first result I found about this Lima Jevremovic character was:
> Founder, Lima Mora has lived through the implications of severe mental health illness first hand through loved ones. The Jevremovic Institute of Behavior and Brain Sciences (JIBBS) was bloomed from a desire to create tools to improve mental healthcare, research and innovations and make those tools available globally to all that need them.
A Mixed Reality Experience Designer, Mora specializes in Digital Health. She is well known in the tech community for her speaking engagements and role as an ambassador for bridging innovative technology with healthcare and providing insight on the emerging markets of VR/AR and Artificial Intelligence (AI).
Seems like another entrepreneur trying to make it in the exhausting scene of health digitalization. What am I missing here?