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I'm fascinated to learn more specifically about this sequence of events. Can you suggest any good sources?

>They could have given Fortune 500 advertisers the ability to blacklist channels their ads appear on

That's just... I don't have words to describe,but the sheer laziness in failing to write what any non expert outsider would probably write down among the first few obvious requirements for a advertising platform, is stunning.

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> I'm fascinated to learn more specifically about this sequence of events. Can you suggest any good sources?

I witnessed it in real-time and discussed it with marketer/advertiser friends who have good industry knowledge. I don't know if anyone documented the behind-the-scenes. Note that I may have misremembered the name of the main group behind it (might not have been Sleeping Giants back then).

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