1. The sound mix has a huge dynamic range now, and lots of action scenes are mixed in with quiet conversation. Set the volume down, and you miss the dialogue. Set the volume up, and you wake up the neighbors.
2. Dialects and accents seem to be more prevalent in content, and CC helps to cut down the cognitive load of “translation” while being entertained. Frankly, I enjoy the diversity of content, but I don’t want to have to work hard to watch TV.