Not really a plug - just proud of what we are doing. Actually from a strictly selfish point of view I'd rather have kept it a secret and not said anything, because the more people realize how much talent is out there without geographical boundaries, the harder it'll be for us to hire. But at the same time we really do like our freedom, including freedom of information, and we want to lead by example.

Think of it this way ... the guys at 37signals always have their own vision and culture that they are pushing. We have the culture of freedom, enjoying life, getting things done, and making smart tools that empower people to get things done better, have control over their data and liberate them from having to waste their time on the computer. We are proud to be a company that is able to take advantage of the latest opportunity that is out there ... to get work done without all the nonsense, and to still have time to enjoy our lives!