I don't get it, Firefox already exists and is a complete OSS reimplementation of everything Chrome does (and works better imo). Only thing to do is convince sites to test more on Firefox. This strategy worked last time around.
So I meant it looks like a lost battle. And it may be better to reboot to a smaller, nifter browser that a small team/community can handle.
edit: and of course cut all ties with Google financing.
Firefox is not just perceived as 'counter-cultural', its importance lies in the fact that not using Chrome and similar browsers is also a vote not to support a browser monoculture online.