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Ok thanks, seems like I just suck and googling.

I would point out though that including stockholders into that quote makes it very different. I mean to me that is equivalent to the company paying the taxes.

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The thing is, sometimes the company can get away with transferring the cost of taxes 1:1 to the consumer. Sometimes yes, sometimes no. In the case of apps, the increment in price will be small (the prices are normally low anyway) so transferring the tax to the buyer is trivial.

I think the idea is that at the end of the day, the money always come from individuals - that companies aren’t some nebulous, ethereal entities with no connection to real people, and so you should keep those individuals in mind when levying taxes.

(I’m personally pro taxes in general, including for corporations).

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