> There is simply nothing there online.

This isn't true. There is lots of fascinating stuff out there (including this article, which is well-written and enjoyable).

The problem is that it's hard to find, because it's covered over with a layer of SEO-optimised crap churned out by an entire industry of professionals who spend all day, every day, trying to smother anything good or interesting online with their bland, outsourced, uninteresting, joyless, "content". I don't think that's what they actually want to achieve, but that's the net effect, and they know it, so it might as well be.