CloudFlare are creating a new devision for advertising to bots. They have projected that in the near future, bots will be 90% of spending, so the bot demographic is the most important to target, marketingwise.
The fact that humans are seeing the traffic meant for bots is an unfortunate side-effect.
I personally welcome our future bot overlords (not only because being unwelcome might be unhealthy for me — why would I publicly disagree with an overlord or not want to be their friend?).