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Actually there's a broad spectrum of alternatives out there covering different bits of functionality. GA4 particularly is a much broader product than the original Google Analytics.

We keep a list here:

https://isgoogleanalyticsillegal.com/alternatives

Yea but most of us only need a very basic feature set. Therefore all these other competitors you say aren#t actual competitors are competing and taking users away from Google.

Here is also a good list of european alternatives that can be used instead of Google Analytics: https://european-alternatives.eu/alternative-to/google-analy...

Adobe Analytics is a fantastic web analytics platform. You seem to be misinformed.

I'm always wary of a price of "Get in touch." At least give me a range so I know if it's worth getting in touch.

https://business.adobe.com/products/analytics/compare-adobe-...