Bigmode: Indie game publishing company run by videogamedunkey
bigmode.com
bigmode.com
And when utilized properly, it can do wonders for promoting first-party stuff instead. Look at how many youtubers found success in selling merch, for example.
I view this on similar vein. Vgdunkey may or may not actually come through with his goal of publishing good games, but regardless, they will probably sell to his fans enough just because of the marketing platform that is his channel.