I pay for YouTube Premium, even though ad blockers defang YouTube completely. I think consumers should definitely send such signals to companies, esp. since the price is of YT premium is very reasonable. I feel much less inclined to subscribe to most movie streaming platforms, as their UI and overall experience is usually worse than PirateBay + VLC, or to digital print media, as they still show ads to subscribers.

BTW what is kind of annoying is the "double ads" model in a lot of YT videos, where it's both YT showing you ad clips and then the youtuber editing in short commercials as well. You can pay YT premium to remove the first kind, but you can't do anything about the second kind...

My dislike for ads does not come from general disregard for the idea of advertising in the first place, but from the fact that most actual ads are "small e evil" - i.e. disingenuous, manipulative, gaudy, appealing to human weaknesses etc. They make the world a worse place.