Large scale Microtransactions (TF2).
Cosmetic Microtransactions in a Single Player / Coop game (Portal 2).
Loot Boxes (TF2, though they really got bad with CS:GO).
And worst of all, a planned economy that collects "sales tax" and enables children to gamble. Not even "simulated" gambling where all you get is a cosmetic locked to your account. Just straight up gambling. With cashing out if you happen to be lucky and know when to stop.
Oh, and don't forget paid mods - a concept that has similarities to previous Steam Workshop games, but blew up right in their face when it involved a third party that people usually just joke about having their players fix all bugs for them after ship.