Denmark declares Google Analytics unlawful

Also is GA4 had an on-premise option, will it be complaint?

1. Since 2020, it's illegal to send personal data to the US because of the invalidation of the Privacy Shield [2]

2. Google said it was okay in the EU to use anonymized IP addresses

3. The Austrian Data Protection Authority (DSB) [3] ruled differently and waived most of the arguments raised by Google. The DSB ruled that even anonymized IP addresses are personal data.

4. The Data Protection Authority of The Netherlands followed by implying that the use of Google Analytics might be banned in the future [4]

5. In February 2022 The Data Protection Authority of France (CNIL) followed [5]

6. In June 2022 the Data Protection Authority of Italy (Garante) followed [6]

7. Now, September 2022, Denmark – after already banning Google Workspace for municipalities [7] – considers Google Analytics unlawful as well [8]

This is a sound decision, but not a new one. It's a confirmation of what has been ruled in July 2020, but now it seems to have more impact.

PS: I'm the founder of Simple Analytics [9] - the privacy-first analytics tool that, unlike other privacy tools, does not use any identifiers.

[1] https://blog.simpleanalytics.com/will-google-analytics-be-ba...

[2] https://iapp.org/news/a/the-schrems-ii-decision-eu-us-data-t...

[3] https://www.data-protection-authority.gv.at/

[4] https://autoriteitpersoonsgegevens.nl/nl/onderwerpen/interne... (in Dutch)

[5] https://www.cnil.fr/en/use-google-analytics-and-data-transfe...

[6] https://www.gpdp.it/web/guest/home/docweb/-/docweb-display/d...

[7] https://www.simpleanalytics.com/blog/denmark-bans-google-wor... (includes translated version)

[8] https://www.datatilsynet.dk/english/google-analytics/use-of-... (this thread)

[9] https://www.simpleanalytics.com/