Whatever the pirates adopt will be the de facto codec
Also still plenty of Blu-Rays around using VC-1 which is garbage compared to current codecs. Perhaps all new ones have migrated to H.264 - at least all UHD ones I have seen have.
Ocassionaly you can see an odd DTS/DTS-MA now and then, but not a lot.
The very opposite of cutting edge technology (with the exception of tiny niches like VR).