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> A 4080 series card will demand a whopping 450 W,

No, that was just a rumour that was floating around. The 4080 16GB model is 340W TGP, the 12 GB is 285W TGP out of the box. The 3080 (10 GB) was 320W TGP, as a comparison point.

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Perhaps a typo? The 4090 official TDP is 450W.

Could be. But the pre-launch rumours also claimed the 4080 was a 450 W product, and the 4090 is so niche (basically it’s the old Titan line) that it’s not worth handwringing about because it’s not targeted at normal consumers (for “I’d buy a > $1000 GPU for gaming” values of “normal”).

Nvidia is attempting to increase sales on the high-end by positioning the 4080 and 4070 (aka 4080 12 GB) at a much higher price point than the market demands while giving good value to the 4090 (60% more performance than the 3090 Ti which launched at $2000).

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