The one small benefit of owning a Pure Google phone (Nexus One) none of this crap sneaks in. Otherwise this is just a Security and Privacy Nightmare. The disadvantage is no Ice cream Sandwich :(
Feel free to prove me wrong though...
Looks like a serious breach of data protection directives:
http://en.wikipedia.org/wiki/Data_Protection_Directive
Personally identifiable, highly personal information gathered by a third party without permission, let alone notification.