We did an experiment. We talked about how hard it is to find highlighter yellow nail polish. Nobody in the house is a purchaser of nail polish nor did we do any searches for highlighter or yellow or nail or polish. A day or two later my wife got an Instagram ad for highlighter yellow nail polish. It could have been a coincidence or maybe they were listening.
Or maybe some combination of things we did previously led naturally to thinking about that yellow nail polish. I'm thinking about something like the trick where you ask somebody a bunch of addition problems that have 14 as the answer (what's 10+4? 2+12? 3+9? etc...) then ask them to name a vegetable and they will almost always say carrot.