They're right, recently I've installed some Windows update for my parents and I had to reject like 5 suggested changes - installing Office trial, switching default browser to Edge yet again, and more.

But this goes way beyond the browsers - I've never explicitly installed Keychain on my iphone and yet it shows as an option next to 1password every time I fill in a password field. Google calendar asks me to install an app every time I open a web version on my phone, my work laptop has 1 active notification in system settings for a year because I didn't enable iCloud backup.

I'm not sure what's the solution here. I stick to the apps I use because I know what I'm doing, but so many users will just click "yes" when shown a pop-up. On the other hand, the built-in integrations provide value (e.g. it's better that people use and save random passwords in Keychain than using the same one everywhere). I feel it's always a cat-and-mouse game where the big tech is punished after they've already gained a lot, so they win anyway.