Except that it might have always been worth doing, but the team is underfunded. ie, the ROI on doing it was positive/high
The most compelling argument was opportunity cost against features (eg the time spent on feature work would return 100% per year or whatever seems enticing) ... That seemed to me to only suggest we should do _both_ (get more capital in the market if required)
[1]: some amount of recurring makes sense so long as things like customer retention, brand value, maintenance costs are factored in