It’s just an internal code name, they didn’t trademark it, so someone else could use it again. See the new case where “Mendocino” could refer to the one good Intel Celeron, or now some low end AMD Zen 2 chips for cheap laptops.

It's a cool name if it is a good product. If it is less-than-stellar, though, it's not that far from "face-palm". LOL

Back then if something was hot, it was new, cool, and coveted. Today thermal management is a huge problem so they tend not to equate products with heat.

Afaik, thermite is still available for marketing departments to adopt.

Not sure the Vietnamese customers would agree.