What China Can Teach Us About the Future of TikTok and Video Search

1B+ MAU along with the fact that people spend more time on TikTok than all streaming services combined. Its quite stunning how quickly TikTok is growing, and given the new ways in which they plan to monetize their user base, this ain't gonna stop any time soon.

Sidenote - Only a few years ago, I thought it'd be damn near impossible to compete with FB + IG in the social media space OR with Google + FB in the digital ads industry. On both counts though, I've had to rethink my position given the rise of TikTok, Amazon[1] and Apple[2].

[1] - https://www.statista.com/statistics/1305698/amazon-advertisi... [2] - https://www.statista.com/statistics/1330127/apple-ad-revenue...

I'm out of the loop on privacy practices for social media giants such as TikTok. Should I place the same trust I have with Google, Facebook / IG, Twitter to TikTok? In other words, bleak?