The challenge the profession currently faces is that a lot of people go into it for the wrong reasons and who are not suited for it. Because there is no money in traditional graphic design, many graphic designers elect UX thinking it's nearly a 1:1 transfer. There is a lot of mis-match.

You really have to really like and have a good sense of human cognition and human factors first and foremost. You also have to like thinking in systems. You are basically design (engineering) solutions for how humans interact with computing in all its forms and in many modes.

Many designers, whether they admit it to themselves or to others, would really rather be designing book covers and concert posters.

Care to elaborate?