I want my fans to be able to come to my shows.
I sell my tickets at a reasonable price to allow my fans to come.
All the tickets get bought up and resold for prices a large majority of my fans can't afford.
The venue is still full of my fans, but only the wealthy ones, and I have no method to allow my less wealthy fans to be able to come to my shows.
I've also made notably less money that I would have if I sold my tickets at the scalper price.
I am no incentivized to sell at the scalper price permanently removing the ability for my less wealthy fans to attend my show.