But I do it because ads are annoying -- I don't like how they look and I don't like how they slow down every experience. I...don't really care about the tracking aspect? As far as I can tell, nothing bad happens to people because some faceless entity is tracking all your browser history.
Is there some secret malice that I'm not aware of that I should be more concerned about? Near as I can tell all this vast tracking infrastructure is really only there to more precisely target me with ads and doesn't really do anything else.
As far as privacy goes, I'm much more weirded out by the fact that my property tax records are public. Or that cell providers have the ability to fairly accurately track my location if they want to. Facebook seems pretty benign compared against that.