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> I always advice people to call their projects a start-up from the beginning

Could you expand on why you advice this, meaning, what is the advantage of it? According to your post simple message above it could be the other way around (always call your startup a project).

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First of all, it makes you take it seriously. It's not a side project that you are doing. You think of it as work as something that is going to pay your bills at some point. You work harder, you take smarter decisions and you start thinking about customers early.

Secondly, other people take it more seriously. Everyone has some sort of a side project, very few people have a start-up. They give you more time and listen to your more intently.

All anecdotal, no data to back any of the claims.

It boosts morale and makes you more excited to work on your project.

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