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Came here to see if anyone else was getting a strong Silly String vibe. So far, no. It really looks like it to me, except I suspect a lot more adhesive (to itself) than Silly String, while remaining "not too adhesive" to skin.

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From the article: “Originally, the spray-on dress started with a can of silly string. “I thought I could create a mist,” mentions Torres in a 2013 TED Talk. “That was the eureka moment.” he adds. The technology can be used in fashion to not only create dresses like done on Hadid, but also to repair any damaged items.”

Busted. Definitely skimmed this article and watched videos! Thanks for pointing that out. Really interesting evolution of the technology, especially how it becomes cohesive and creates a surface.

Silly string was my first thought because my friends and I used to try (semi successfully) to make costumes applying it like they do. It worked best with a near empty can when it comes out fragmented like in the video.

Now if only we had been more glamorous about it we could have beaten this company by 30 years!

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