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I'm not so sure it will be that easy to exactly control the output of the AI algos. This is not that important when doing art for art's sake but, for commercial purposes, if you can't make that can of coke slightly bigger or more redder, or have the teenage in the picture hold it slighlty differently (all as per client's feedback), the tool might be a failure.

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I think it's more likely that people are simply thinking of the AI algo as doing too much, rather than this kind of tool becoming a general failure. There will likely be many, many steps before, during, and after AI image / video generation that will need a highly skilled human in the loop to produce a great result.

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