RealityLabs Research is a large component and indeed the major R&D investment. This was spun out during the 2021Q4 earnings call when the different sectors of the company were reported separately for the first time, following the name change to Meta.
Similar to sibling comments: copying your competitors is not R&D, and neither is building a software library that’s an incremental improvement on an existing OSS library.
It’s not all that well advertised but there is a lot of research that gets open-sourced so it’s a bit (understandably) naive to call it copied or incremental work.
[1] https://en.m.wikipedia.org/wiki/Reality_Labs
[2] https://about.meta.com/realitylabs/projectaria/
[3] https://github.com/facebookresearch/baspacho
[4] https://ai.facebook.com/blog/democratizing-access-to-large-s...
So my questions, is the R&D money invested to keep engineers happy? I mean they can for sure experiment there without any worries.
From a financial reporting perspective, nearly all engineering costs will be recorded as R&D.
That's not even counting money someone actually paid to those diversifications, no ads involved. That's another 10-15% of the total ad revenue.
Google's internal websites, taken together, are just shy of 85% of their total ad revenue, and 90% of their total revenue. Google does not make that much money from people browsing the internet, it makes money from people browsing Google. Although not split out, it is widely assumed Google search is a whale here. But how much exactly? Not clear. People keep saying it's going down for a decade now. And of course, a business 1/10th as good as Google search is still a great business.
Yes, Google Ads receives the dollars, but it's the "diversifications" that "only cost money" that brings them in. Numbers like this make one thing clear, 7/8th of AdSense is a way to optimise ad income on Google's own websites, and only 1/8th of AdSense is an actual Ad Network. Google is not the biggest Ad Network, despite their reputation, by a very wide margin. Google is the biggest "TV Network".
So saving money on diversifications as a whole ... I'm going to say this is not what I'd like Alphabet to do. Now saving money on specific efforts, sure. But, frankly, the way to grow Google, even their ad business itself, it to spend more money on the diversifications.
That’s why they hired so many people
And what is the metaverse really? How is it monetized?
That’s OP’s point, aside from Facebook, everything they have is acquired - Whatsapp, Instagram, Occulus.
And even within Instagram, they constantly just copy other apps - Snapchat stories, Tiktok for reels, etc
Facebook can’t have an original idea to save their life
That’s why a lot of companies are trying to make the meta verse work. If they’re successful in owning the meta verse they now have a nice big walled garden on which to extract continual rent from.
It’s also very much not what the average person wants so we’ll see how it goes