No reason to be patronizing or get personal, Matt. And I didn't mean to be disrespectful to those who earn even a third of that rate.
My point is that the rate appears to be very much on the lower end of the scale. Which is a bit sad for professionals with over a decade of honing highly specific skills. However the same rate can mean different things, depending on the context.
- Remote worker on Elance: dream rate. Unusual in fact.
- Employee working 40 hours a week: very good rate.
- Contractor assigned to several projects throughout the year, with different companies, but essentially full-time for weeks at end: still good rate.
- Your typical consultant who has to promote themselves to get new clients, go on client's site (possibly with travel involved), etc, will normally book far less than 40 hours a week, even if they end up working 40+ hours to run their consulting business. In such a case £37.50 often ends up being peanuts. Common rates I see around here are about $100-150/hr for expert developers, exactly because of all the overhead of consulting.
That's why in my, admittedly very short, initial message I said "consultant" and not the generic term freelancer or contractor. I understand that you may have an issue with the term I used and the distinction from freelancer, but that's how I meant it.