I've been working on a videogame (one player, on the browser) based on a very popular IP (let's say Star Wars, but it is not Star Wars). I have very good relationship with the IP owners / lawyers, and I even asked them permission to create the videogame. This was their response:
> Whilst we value your support as a [REDACTED], your question touches on many complicated intellectual property issues and, as a result and as you probably aware, we typically don’t give advice or permission except to say that we object to any unauthorized use of our IP, as well as to any use that casts the works in a negative light, or that falsely implies an endorsement by or association with us. We therefore recommend that you do not proceed with your project.
However, months have passed since this response and I am still very interested in proceed with the game (developing the game is very fun, and I am sure fans would love it). But I don't want to spend months on it and having it down as soon as I release it (and break my relationship with them).
What would be a good movement at this point? Ask for the price for the rights? I guess it would be in hundred thousands of dollars?
Just to clarify, I am not expecting any profits from this game: I'd release it as a free-to-play, no ads, in browser game.