Hacker News Reader

That was not the headline when I posted.

This is getting interesting because media sites are A/B testing headlines… I wonder what people will see layers this afternoon?

View on HN

I doubt A/B testing. If the original headline was "Bridge destroyed" then it was simply factually wrong, blatantly incorrect, and seemed unlikely to me coming from a news-source like the NY Times which still has some shreds of a reputation for journalistic integrity.

I doubt it's A/B testing - news organisations often amend, update or edit headlines as stories develop. I know that we used to change headlines and body content through the day back in the late 90s when I worked for an online newspaper.

I see The Atlantic testing/changing headlines constantly because of incognito mode it seems. I would say a rewrite is a crude form of AB testing:)

Reply on news.ycombinator.com