2. First result opens the Amazon App on my phone with a big button that says "End Membership".
Why do you think this is hard?
I don't see anything wrong with this either. I mean, tons of times when I need to do something specific in my car, for example, I just google it and get a detailed YouTube video explaining it. Better than hunting in a manual.
I'd rather pay $80/mo. for Internet, then jump in an out of STARZ and other services for $10/mo. instead of paying $80/mo. for Internet, $100/mo. for TV+basic cable (which I don't watch and TV is free OTA), and then the movie channels on top of it.
Plus the streaming services work on my phone which is pretty neat when I'm stuck somewhere.
FYI, that’s true of most cable networks now as well. They’ve all developed apps that are hybrids of (legitimized) IPTV streaming of their live broadcast of the channels available in your package, plus VOD catalogues of seemingly-random seasons of shows (i.e. the ones they happen to currently have licensed for syndication at any given time.)