By the way, regarding ‘L’arrivée...’, Wikipedia says that Lumieres attempted 3D films even before getting properly started with flat ones. So, considering that accounts from that time were of quite meh quality, it's possible that the running-out occurred at a 3D showing, making the ‘illusion’ story more plausible.
Lastly, since J.G. Ballard is mentioned, I'll say that both ‘Crash’ and ‘Atrocity Exhibition’ are very cool. Aside from obvious connotations to real people's habits, just the atmosphere of the books is engrossing in the weirdest way. They tickle the brain in a manner that's only similar to what I experienced in childhood, when the world was big and anything could be in it—only, these books are for adults. I don't think they quite make surrealism like that anymore. Kobo Abe and animator Piotr Kamler are contemporaries that are somewhat similar in effect; Cronenberg's ‘Videodrome’ is likewise good (however his ‘Crash’ doesn't really have the feel). Of later stuff, Bret Easton Ellis is proficient in such immersion, and funny enough has a pair ‘American Psycho’-‘Glamorama’ that are close in the themes to each other but are related in execution like the two books of Ballard's, and likewise the film is its own thing by necessity.
Of very current authors, I know only Vladimir Sorokin who can pull off such feats—but his thing is that he can do what he wants with Russian language, and as a result is next to untranslatable. Apparently there's a dude who took on the challenge with English as the target, and several books at once are going to be published very soon (this year, they said)—I'm looking forward to diving in that the first chance I get, but my expectations are high and the outlook cautious.