Reclaim the web from marketers and advertisers: block all ads, all JS and all cookies and operate on a whitelist alone.
Fuck those people. If I need to have a PiHole, 3 ad blockers and block everything to enjoy the web I fucking will.
Fuck those people. If I need to have a PiHole, 3 ad blockers and block everything to enjoy the web I fucking will.
Otherwise, investing marketing money into your brand means that you have something too loose. Relatively easy to set to set up a website or a white-labeled brand, but when you put few millions into marketing it signals that you attached to that brand.
When competition is tight and cost of acquisition can eat your margin, you want to want to be laser focused on ad efficiently. Getting cost of acquisition, life time value and ROI of different cohorts is very very difficult. You need a good tracking for that. But then there are two outcomes, improve the product or invest further into invasive tracking to “engineer” customers into buying your product. When industry leans towards the latter, individual companies have to as well to stay competitive.
No. Even less so when your competitiors also can't use ads.
If as tracking and targeting disappears tomorrow, not much would have to change, except that some of the money that has been flowing out of traditional advertising like print and TV will flow back. This would make a dent in the “free” online content for sure but it would be worth it. Personally I wouldn’t lose any sleep even if 90% of the ad funded internet including most social media disappeared or became subscription only tomorrow.
The way they are implemented today is lunacy. I won't even use the web without a blocker.
Increasing the signal-to-noise ratio of the web like this sounds fantastic.