Affect of third-party cookies removal

3 pointsash_rahman3 comments

Google will stop the use of third-party cookies in Chrome by the end of 2024.

How do you think it will affect marketing strategies?

It’s difficult to predict the future, but I would bet on a comeback to more straightforward strategies you see on TV and radio.

Shaving razors, male deodorants, car ads,… on a website or YouTube video about car racing or football. Makeup, vacuum cleaners, perfumes,… on a website about fashion…

And it’s not like the current technology is great. You have the classic example of vacuum cleaners' ads spam after you bought one.

I also predict that after a comeback to these simpler strategies, companies will not notice a significant change in their advertisement campaigns.

So it will be more like how ads were 10-15 years ago?

Or will Apple and Google turn it to a monopoly together?

Apple and Google will have to respect the law (GDPR and equivalent).

Reply on news.ycombinator.com