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I totally agree - most of SEO people are scum

Well, I wouldn't exactly rate them as "scum", but IMO a lot of the SEO stuff is basic "best practices". It's really not magic (or art), just some basic rules to follow.

The majority of the SEO stuff is, to me, similar to what we saw with HTML "programmers" in the mid to late 90's. It's not rocket science, and it's not hard, but it seems to be new and misunderstood by a lot of people.

I agree. I'd say if you have a decent content manager and an average web-designer who can read english and stay up-to-date with todays web-practices SEO consultants are completely useless.

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