Meta is going for the same exact play as Apple did with
smartphones, but with VR.
Kinda? Revenue-wise, yeah.Appeal-wise... yeesh. Mobile phones and the internet were already very mainstream-popular before Apple launched the iPhone.
VR, not so much. The appeal is extremely niche, and there's really just no demand for it.
Geeks were excited about having computers in their pockets. Literally nobody I know is excited to strap a dorky piece of puke-inducing hardware onto their head outside of limited gaming uses.