Meta Meets Microsoft
stratechery.com
stratechery.com
If I'm on a Zoom call with 8 other people and the conversation shifts to something that doesn't concern me, I can bring up a code editor and continue hacking away at something without advertising that to my colleagues. But if I started in VR, I'm basically stuck there.
The whole thing still feels like "we built this great piece of technology but we're struggling to find its killer app". It feels very Segway-ish.
…but actually, the fact that people can and do just check out of online meetings while pretending to still be present is kind of a drawback of online meeting Vs in-person meetings. Lack of focus is a killer for productivity.
And if people are doing that, they should be allowed to leave the meeting anyway.
it would be my preference where you could just make it super obvious the meeting is boring AF and do a magician smoke burst when you exit the meeting. make your avatar hold up a sign that says "Why Am I Here?". maybe have your avatar start throwing money at the presenter so they can buy a clue? like, if we're going to use VR and live in the metaverse, let's do things there that we can't do IRL.
For $2/minute, it responds to questions addressed to it with GPL3 generated speech.
(Zuck_make_it_rain.gif)
I find the idea of two bots having a conversation on Zoom while both people are doing actual work hilarious.
Killer new feature: virtual monitors are anchored to your head. You cannot look away!
The problem is with "status update" or "brainstorming" meetings where I'm expected to contribute but only fleetingly, or intermittently. I know I'll be needed for about 2 minutes at some point, but it's not clear when.
Maybe the point is that participants should just be able to leave but that seldom happens imo for various reasons.
You're implying that the "lack of focus" is in the people attending the meeting not paying attention. The real place focus is lacking is in the things the meeting, which is not engaging to its attendees, is taking away from. Good meetings, whether remote or in person, have everyone engaged because the content is immediately relevant and pressing to all attendees. Personally I've found that short, small, highly focused meeting are easier to have than in person.
In an online environment it's not too bad if you invite more people than really need to be at the meeting precisely because if you need to be there "just in case", you can keep the tab open while you work on other stuff.
The equivalent of this in-person is just more painful, not more productive. It's the meeting where you consciously struggle to pay attention to something that doesn't really concern you because it would be rude to just walk out.
Have you been in meetings before online? People were on their phones and laptops all of the time then too.
If strapping horse blinders to your employees’ heads during all meetings is the solution to keep their attention, you have bigger cultural issues at hand.
Right. So the first extension to this platform will be avatar automation - to make it look like your are "engaged" while you in fact are doing something else.
It turns out that that's not always/often so desirable.
This is simultaneously a criticism and a big selling point
That's like saying "you could just start doing something else" during an in-person meeting. We all decided that's not ok, so why would we be granted an exception in a VR setting ?
You can say "Hey, it sounds like i'm no longer needed here, do you mind if I leave?".
Bonus points, you can schedule a bunch of long meetings on your calendar that are actually just time to work
Most quest 2 games feel like phone games. Super shallow, and not amazing.
Meta should bid for world of Warcraft. MMORPGs are the most successful form of metaverse to date.
I thought the M1 and M2 has reasonable graphics capabilities. https://www.techradar.com/news/apples-m1-chip-can-apparently....
But they're not at all interested in that! They're betting big on some dubious niche productivity / social uses for VR. Even if you enjoy VR meetings, how is Meta going to make billions from that?
It doesn't solve the lack of real face-to-face communication from remote work, I'd argue it's way worse because now you're face-to-face with a bad simulation of a face.
Are displays particularly bad for zoom meetings? Is having something hanging off your face, hurting your neck better? Probably not.
Tech has moved way past actually solving problems and this is the best screaming example.
For now, it's a bad simulation. But, this needs to be thought of on a 5-10 year scale. Might still be useless, but can't judge it on a 1 year scale.
Facebook wants us to, though.
This isn’t a lab demo that they’re showing us — it’s meant to be a product you can use today.
But it was even fun and entertaining then. Quest is not.
VR games are fun, Quest is not.
And by a strange twist of fate, the same John Carmack of Doom fame is working on Quest-related stuff today. I'm inclined to pooh-pooh Meta's VR efforts, but John Carmack is not a fool.
VR is not in the early days.
As for vibe, the tech is getting better for recognizing facial expressions, so that's just a matter of time. Spatial sound makes "local conversations" possible, where people sitting near each other can talk while other people in the room talk, and you get the effect of a buzz of conversation, which can't happen on Zoom. And ofc avatars face wherever their users would like, so you can tell when everyone is focused on the speaker vs doing their own thing.
The bandwidth of the conversation is a fraction of that IRL, gestures, mannerisms and directional audio allow multiple levels of communication and meetings are literally over twice as fast as a zoom call where only one person can communicate at once and every interaction has a perceptible delay.
Will VR solve this? Remains to be seen, but Zoom calls are bottom of the barrel in terms of communication and I'd literally rather wait a day and have the conversation IRL these days if that's an option.
I know! Let's put it on the Blockchain!
/me ducks
Modern headsets are pretty light and the weight is balanced. They aren't going to hurt your neck. This tells me you haven't actually used one.
We can complain that they are still bulky, that putting on and removing is not as seamless as it should be, that they can get hot and sweaty, that resolution is still not there, and many other things.
Until an VR/AR/MR solution builds on productivity as a tool I think its market adoption will remain niche. I fear inevitably it will incorporate user addiction and behavior modification to promote data extraction. It’s at that point any usefulness it had as a tool evaporates.
That's not entirely true. You can still pull up screens and hack away in Workrooms. However, I don't think they let you hide your screens from others yet. I presume that feature will soon come.
This is exactly why in person meetings are awful, and VR is trying to recreate those conditions.
Isn’t this one of the reasons face to face meetings are more effective? Your colleagues in a physical meeting can see and react to expressions of others, which makes the conversation more likely to stay on track.
If VR meetings don’t solve the “disconnected feeling” problem of talking-video-heads meetings then it’s just a worse form of talking -video-heads meetings. Just being an avatar in 3D doesn’t significantly improve anything, something else must also fundamentally improve. It has to feel like “being there” to improve the quality of meetings. I’m not saying I think VR will solve that problem, but who knows.
But something like 80-90% of meetings don't qualify, and in those cases zoom is a godsend.
Google's Project Starline is really impressive and seems to be progressing. If that could be made to fit on a headset, using perspective distortion like on the new iPhones, then you could presumably capture expressions. Or just by using an external camera, and overlaying the eye tracking feed to remove the headset. It doesn't sound so far fetched.
Why are we expecting these tools to be built as painful as possible when there's plenty of work arounds?
The myth of the "killer app" just assumes progress is inevitable regardless of practical utility. No one needs "immersion" for a zoom call. The awkward, and not completely comfortable, VR sets are acceptable when you're doing something fun but--and I can't stress this enough--completely demoralizing when you need to put it on to "immerse" yourself in the banal confines of a business meeting.
Investors pretty uniformly don't have high hopes for what seems to be a desperate Hail Mary for a company that's no longer capable of organic growth. Meta just doesn't have enough time to cultivate a Meta-verse with enough adopters to stall its decline. I'm sure there will be benefits to this research but the level of optimism we're getting from Meta is more hopeful than reasonable.
Our media and how we interact with it has only ever trended in one direction: higher bandwidth.
The generation that grew up with oral tradition loved the written word.
The generation that grew up with the written word loved the printing press.
The generation that grew up with the printing press loved photos.
The generation that grew up with photos, loved videos.
What will the generation that grew up with video love? It certainly seems limiting if they settle for merely a higher resolution, FPS, or better sound quality.
I think in-person meetings are compelling, but it's a trade that most aren't willing to make.
Snark aside, VR meetings have similar benefits and similar drawbacks to in-person meetings. Besides, this is covering for the uselessness of many meetings. If you are not contributing to the point that you are actually working on something else, you shouldn't have been there (or the meeting doesn't have an agenda, or invited too many people, etc).
No tech can fix dysfunctional companies.
[0] https://www.fastcompany.com/90517971/exclusive-segway-the-mo...
[1] https://www.superdataresearch.com/blog/superdata-xr-update
I know it’s terrifically old school, but I routinely jot down notes and reminders for myself in meetings. Do I take the googles off? Are do I use the VR pen and VR paper? I guess I could use the keyboard?
I think VR has merit and could be very useful in some spaces like gaming, exploring new worlds (with good graphics) or maybe even prototyping architectural designs etc, but these are too niche for whatever Zuck is trying here… for his billion dollar bet to succeed nearly everyone would have to be using his VR product.
I enjoy looking at friends and loved ones, looking out the window occasionally, taking notes, drinking coffee without a headset in the way, not having a sweaty face or being nauseated.
AR maybe, VR for hours ? No thanks
Today I'm coding by my window, with the sun shining outside - some birdsong audible from the trees in the yard. One of my kids just came home from school, and we chatted for a couple minutes. I had a few (too many) meetings today, but they were all video-calls and for some of the time I could carry on with a current task.
I think the receptiveness of the HN crowd overestimates the utility of this technology. It would probably be used to enslave underlings into being 'present' at the virtual office without pee-breaks for 10-hours every day.
PS: I see everyone else in this thread questioning the idea that we should sit in a virtual-reality world with goggles strapped to our faces all day is getting downvoted. I think people outside the tech-nerd bubble would probably disagree.
I’m coding by the windows with the blinds down, sometimes birds, or worse, church bells (actually, mostly the damn bells) annoy me. I guess it’s nice when my wife pops in, but I could still interrupt my VR session for that.
Not saying I’m in any way into VR, I don’t really see the point yet, but I wanted to give a different POV ;)
This still sounds so bad.
Also, some may enjoy to work from beach in Bali or Swiss mountains.
People take drugs to achieve this level of focus
I think PCs has merit and could be very useful in some spaces like development, exploring new productivity (with good keyboards) or maybe even prototyping architectural designs etc, but these are too niche for whatever Gates is trying here… for his billion dollar bet to succeed nearly everyone would have to be using his PC product.
- It needs to be light enough to wear 8 hours a day and not disconnect too much from reality, like with XR/AR.
- Input devices matter a great deal and writing on a keyboard - while in the field - will pose a problem, same goes with mouse input devices. The current controllers are too large and slow for productive input.
I have not followed research in this area, but I'm sure that some very smart people are trying to figure out the ideal virtual keyboard for VR.
And I miss them, every time I use those computers. The Keyboard (and mouse, even if the Vi people will probably want to lynch me for that) is still the most efficient input device. That might eventually change through some UI revolution, but all we have so far are UIs with fewer features in exchange for making touch usage slightly easier.
And has only existed for last 70 years of human history. I doubt it'll stick with us.
- You're able to visibly instruct and teach physical objects without being physically on-site.
Now apply that to professions like cooking, teaching, repairs, art, entertainment, music, industrial etc.
I can imagine that VR in general has some applications that are valuable, but this particular article is about the potential of replacing normal voice and video calls with avatars in a virtual conference room.
When I played various games with a wider range of input options, there was a noticeable latency, and the virtual environment did not fully capture my real or intended motions very well.
I think there are possibilities for VR in certain fields, but when it comes to arts and sciences like cooking and music, there are some aspects of the physical world that, to be captured in a compelling and useful way, will require significant progress or significant modification to extant VR hardware and software.
In cooking, there is a tangible, tactile difference in using a cleaver versus a pairing knife, and there is a tangible, tactile difference between cutting a head of kale, versus a large tuna. Likewise, there is a tangible, tactile component to interacting with instruments, and a large part of learning an instrument is developing not just the muscle memory of interacting with it, but developing the fine muscles involved as well.
In both cases, the learning requires the use of the specific instrument, and there is a genuine limitation in practical learning when the medium of instruction and the instrument of instruction is generalized to a set of what are essentially game controllers.
It seems to me the virtualization of physical interactions, without proper and necessary modifications to hardware and software, will leave VR bereft of the instructive capability it is relying on in order to be useful in this business/enterprise context in which it would like to be considered.
Remember, it wasn't networked, and the I/O was limited to a crappy matrix printer at best. There was practically no software, and most professionals and managers didn't know how to type since that was a secretary's task.
Also the comparison to early computers a little weird. VR isn't a platform that can scale out to to handle billions of e-commerce transactions or solve computational biology problems. Apples to oranges.
> these are too niche for whatever Gates is trying here… for his billion dollar bet to succeed nearly everyone would have to be using his PC product.
I don’t think Microsoft / Gates had a “billion dollar bet” that’s comparable to what Zuckerberg is doing with VR and the metaverse.
Meta sells ads on a social network and is using money from that business to subsidize the development of VR applications on the theory that someday meta might make lots of money from VR.
Microsoft sold software for personal computers, made a lot of money doing it, and used that money to fund the development of more software for personal computers. At no point in this early history was there a billion dollar bet.
Xbox?
https://www.computerworld.com/article/3562374/mac-adoption-i...
https://www.computerworld.com/article/3604601/macs-reach-23-...
And apparently all of the fortune 500
https://appleinsider.com/articles/19/11/12/100-of-fortune-50...
Your model of "just fancy tech companies and startups" is maybe a bit outdated.
It's really not. More permit them now or have some departments or (perhaps acquired) sub-units that use them. Your average office drone and old-corp IT person or developer is still issued a Windows machine, and probably a low-end one.
[EDIT] Broader point remains either way: issuing $3.5k laptops/desktops is very very far from the norm.
Not sure what you want to happen here but I guess we agree to disagree and move on.
I did read them, they're just not very relevant.
[EDIT]
Incidentally, I never even claimed this:
> Your model of "just fancy tech companies and startups" is maybe a bit outdated.
I claimed that those are the only sorts of companies where one can be pretty sure most workers aren't seeing and using lots of mostly-cheap Windows machines. Which is a very different claim from those being the only places that use Macs at all, or are even the only ones that mostly use Macs.
I wrote:
> Including lots of developers—just not the ones at fancy tech companies or startups.
I.e. I'm saying that almost no fancy tech companies or startups are likely to push cheap Windows laptops on their developers, which explains how some people might come to think that organizations in general are generous with equipment dollars for their workers and are sensitive to the costs in lost productivity of issuing shitty devices. This is not the case, even for software developers, in much of the economy outside that bubble.
I work at a very large company that's probably counted here (because the number of Apple devices in the company is not 0), and almost everyone is only supplied with a mid-range Windows laptop, and a cheap Android phone.
Yes. Spending $1k (probably a lot less if you're buying a thousand devices at once) is almost insignificant when it comes to kitting out staff to do their job as well as possible. If you can make someone you're paying $100,000/year just 1% more productive then it's already paid for itself. Plus it's a perk "top of the line VR headset for every employee" keeps people onside (I'm reluctant to say 'happy'; that would be too much).
If the company I work for decided to get all the staff VR headsets for meetings I'd be really cool with that. If we switched to Teams though, that might undo the happy vibes..
I would imagine... really distracting.
VR is goofy, and it'll continue to be goofy. Like... ok so you have an avatar. Are a cartoon? That's a bad start. Are they maybe an unreal meta human that looks like you? Different than you? Like you, but poorly done? Ok whatever let's assume the rendering is fine.
What are you doing in this virtual meeting? Are you standing? Because that would be very weird for a business meeting. Presumably you're sitting irl because this is work, so maybe your avatar is sitting... Do they have a table in the virtual room? Because a meeting with no table is a bit odd for a business setting. But if you're in VR, you probably don't have a table in front of you irl. Or at least not the same table that's virtually in front of you. What does your body language track? What if Carol starts lagging and her avatar starts jerking around? What if your facial tracking gets something wrong and you just have a weird look on your face? Or more realistically your facial tracking is just a pretty simplistic thing that vacillates between neutral and smiling and you need to convey negative emotions?
In snow crash, the thing that made the metaverse work was very strong facial expression mimicry. It's not a terrible argument, but we don't have that. We have fake expressive facial mimicry that looks emotive but isn't actually that nuanced to your own face.
VR Chat for business just seems like a preposterous idea. Especially for older folks.
What this usually means is that startups and 'cool' companies adopt it, and then companies run by older people adopt it because they cargo cult anything successful. That could be enough to drive it to the mainstream. It's worked for lots of other tech and ideas (websites, mobile apps, nosql, agile, etc).
It struck me as goofy at first but I think they had it right, actually. You can join a call like that from almost anywhere. Don't need to dig out a laptop, let alone VR garbage. Airport, walking down the street on the way to another meeting, in the car on speakerphone (like, probably don't do this, but of course tons of people do), whatever, it all works. No "do I have the service they want installed? Is it updated?" No other crap popping up and making noise or distracting you. And phone number plus code had fewer problems than meeting invites for all the hip services.
Maybe not having VR will end up being one of those things that signals either low or high status. I can't imagine C-suite types fucking around with VR except for big all-hands announcements or whatever.
Lowest common denominator applies for critical attendees.
And then you have people with different degree of reluctance, which you have to encourage and train (see the recent post about Facebook/Meta pushing their managers to enforce VR meetings ...
I see this repeated again and again but where are the studies? I totally fail to see how putting a VR headset would make the corporate world more productive.
I'm not a luddite: for example I can clearly see why AR, when I drive my car, can be convenient (say with navigational aids) or can provide safety features. I see the use cases that'd benefit many people.
But a VR headset making people in the corporate world more productive? I mean: it may be the case but it remains to be seen.
Heck, I don't even know: are people supposed to do VR meetings seeing 3D avatars kinda looking like the other persons in the meeting? For I don't see how you could see the real person correctly, knowing that it'll have a VR headset on its head (so it cannot filmed by any camera correctly).
How are facial expressions going to be represented in the VR meetings?
Someone will smile and you'll instead see a 3D model smiling? I'd say if that's the case the chance that there's a productivity gain has to be weighted with the chance that it could also be the biggest flop in the history of flops...
I believe there's work on getting cameras inside the headsets for expressions and gaze-tracking.
I think that's due to a mixture of productivity and employee pain hardly being measurable, and whoever decides the budget for those things is not an actual computer poweruser. I wouldn't see it being much different for VR devices. Unless maybe the head of IT in a company is hyped about that stuff.
But remember that a single Telepresence room can cost $60k - $600k, plus an ongoing subscription for networking + management, without the capacity or flexibility of a virtual room. Every meeting room in my office has one.
This is touched on in the article, but remember theres a difference between how individuals and corporations spend money, especially if it can lead to [percieved?] gains in productivity/team cohesion.
https://www.nojitter.com/telepresence-beautiful-and-expensiv...
But in reality, it was just unpleasant to use. I just didn't like having something strapped to my face. Ultimately, 3 monitors provided an adequately immersive experience for learning without the hassle/discomfort of having a headset on. Honestly, it was kind of better anyway.
I suspect that what people will quickly find is that although a VR meeting might in certain respects have theoretical advantages, its just not better enough (or maybe even better at all) to overcome the hassle. I don't want to go into a meeting room and strap on a headset, especially not the headset everyone else has been strapping on for the last month. Comparing zoom to a headset, I'd take zoom.
This has already been deployed in industrial complexes like Volvo/SAAB for teaching engineers in car manufacturing.
But I'll concede that you'll looking at an uphill battle. It's not intuitive to a lot of people what the benefits are until you've experienced it.
There are many other professions besides programming.
VR has applications, but mainstream consumer use is not one of them.
I suspect and predict the killer app is simply greater bandwidth and bigger screens for ordinary video calls. Some marketer will find the right angle and moment to proclaim "telepresence is here!" and the mainstream ambitions of VR will evaporate. All interest will go to "half rooms" where the "other half" of the room is someone else's telepresence half room. On demand, of course.
Gaming will always have some type of VR hardware - that's too compelling not to try. However, beyond gaming the ordinary person does not really need 360 degree immersion for anything unless they are learning something complex and VR is used in the profession they are learning about.
Zuck read too much cyberpunk as a kid. The Metaverse is lifted straight out of Snow Crash, they didn't even change the name [0]
Don't underestimate the story telling value of characters in a virtual space. Consider how much better The Matrix is while they're actually in it.
Anything that could be an email, or a presentation, sure. But if you have to trust what other people in the room are saying, then this won't work.
It's early days, but having very accurate face and hand tracking will be the next big step
I'd love if the company sent me just a headset that I put on and I'm "at work".
Performing select activities around design, prototyping etc? Yes, but it's a small market. IMHO FB is betting too much on a pipe dream, considering nobody thinks "hey let's get my enterprise productivity apps from Facebook". Hard, hard sell.
they built sports cars for rich people too before the cheap ones
meta is building toys for people with money, until they get to streamline their manufacturing for the cheap ones
Probably Xbox Work 360^3 would help.
[1] https://www.google.com/amp/s/boingboing.net/2018/05/23/epic-...
I hear the local public transit company is hiring bus maintainers, training included.
https://www.wsj.com/articles/blame-lockdowns-on-silicon-vall...
"Without technology to keep the economy from imploding, they(lockdowns) wouldn’t have lasted."
I say a prayer to Bezos every time Amazon delivers something perfectly, come rain, shine, war or pestilence.
"He is the author of several books including Wall Street Meat and Eat People."
Plenty of other sectors managed to be competent before, during, and after the lockdowns.
And your example of tech doing things right is...logistics. Not tech. Logistics has been doing its thing for over a century, long before computers were a thing.
At least with cryptocurrency, I could kind of admire the anarchist techno-optimism of it (who doesn't hate banks?), so I felt like I wasn't emotionally invested in it failing when I realized it wasn't going to work.
Everyone fake-emoting at the wall-o-faces in video chat apps is already pretty bad. Blocking out the world with a spying-on-you headset so you can work in a bad knock-off of Second Life is too far.
Although both seem okay with using AI.
I see the value in the metaverse, but as a cheaper lower fidelity alternative for the real world, not a more productive version of it. The metaverse as a replacement for the real world, IMO, will always be a cheap copy, and only suitable for things which in the real world are uneconomical, impractical or impossible.
Neuralink-style HMIs on the other hand I see as a potential alternative to working with computers. Who needs goggles when you're part of the machine?
Cyperpunk is interesting as an aesthetic and all that but I’d never in a million years would want to actually live in that dystopian nightmare.
I really don't know anymore whether I was snarky or half-serious.
>It does not solve any real issue,
Contradiction detected. Who will buy this tech then?
It's like none of the departments within the Quest group are talking to each other.
Businesses making poor products has little to do with late-stage capitalism. That’s been a theme of both capitalism and socialism for as long as people have had different ideas on what’s important.
No one I know likes using Teams, they're forced to. I also temporarily used teams for a previous startup and we switched back to Slack. Basic things were broken, like search, which is a no go from me.
I like VR, am an enthusiast even, but if that's their representation of "potential", I think we're headed down the wrong path. I understand the spirit of Teams having everything integrated and available, but in practice they will have to do far better in user experience and functionality, it's not enough to say you have a feature, that feature has to at the very least not suck in the software world, in the VR world? It better blow people away. Most people are still highly skeptical of VR and they will need to be amazing.
Key point in the enterprise world.
MS - archetype enterprise longing for consumer love. Meta - archetype startup trying to sell its toys to enterprise.
This is just too bad for VR. Making VR corporate friendly will leave a bad taste for the young generation. Meaning this generation will never fall in love with the possibilities and potential of VR.
I see that as a good thing.
The fact that they failed at marketing it properly and was pulled from the market is one of the many signs that things aren't working right in that company.
It would be cool if we could solve the hardest part of interacting with others remotely, which is the lost fidelity. That's an interesting and hard problem that we haven't yet totally solved.
Meta isn't there yet, but they're trying! I feel like the corpo-hate has overshadowed the positivity that used to be more prevalent in the tech community.
Is this seriously anything beyond Facebook trying to get companies to mandate using these so they can get high fidelity 3D video footage of every living person's house and apartment, their gait and all other possible biometrics? I certainly wouldn't put it past them. Quest headsets are cheaper than all other headsets for a reason.
As they say, fool me once shame on you, fool me twice - can't get fooled again.
Also, Quest isn’t cheap because it will eventually collect ads data, it’s cheap because social VR, the main Meta argument, requires adoption. It’s a multibillion dollar bet that enough people will have it that it’ll be less friction.
Taking you at your word any of that's even true, even broken clock and all that. We're talking about the company that managed to track people without them even having to use any of their services.
But in the end there's no reason to believe they won't just sell it to 3rd parties further down the line like they've done multiple times in the past. If they collect it and can't use it for ads that's even more of a reason to sell it and recoup at least something on the dev time invested on implementing the tracking.
> Quest isn’t cheap because it will eventually collect ads data, it’s cheap because social VR, the main Meta argument, requires adoption
It's been cheap for years, way before Meta even existed. Unless ol' Zuck has had this planned for that long.
I don't know if VR is the path to bridging the fidelity gap you mentioned, but even if it was Meta's "round out any potential rough edge" approach represents a step backward from what we already have. Why use their game, which infantilizes its users to avoid alienating potential advertisers, as opposed to VRChat or something else where you might actually have a meaningful interaction?
Still, I think it's a really cool problem and there's awesome progress being made. I don't know if Meta will pull it off, but I'm pretty glad they're throwing billions of dollars at it. I'm pretty impressed with Zuckerberg for having the fortitude to do that; we'll see what comes of his company...
You can see this bleed through into all of their demos and apps. They are focused on social because it has a larger TAM and enterprise customers. They’re demoing digital cosmetics because they want to create a marketplace for them and skim a huge amount off the top. They’re not focused on creating something that is better than the alternatives or that people want to use.
VR/AR are for sure the future. I can’t think of a company I’d less rather be the main player than Meta (I guess Oracle, but I mean companies which realistically could make an AR/VR product). And I think that sentiment is common enough among early adopters and developers that Meta will really struggle to hit the hockey stick growth they need.
I don't think there's really an either-or situation here, where they have to choose between defending their company strategically vs making experiences that people want to use. To succeed, they have to do both, and it seems like they are.
Sure, they have apps, but no killer app that will make non-nerds want to use their product yet. Workrooms IMO is a solution in search of a problem. Would anybody really rather use that than a regular video chat?
Exactly like cryptocurrencies. Technically impressive but entirely useless, even dangerous.
Have you ever considered that’s the wrong problem to solve? It reeks of the “how do we breed a faster horse” type of “innovation” rather than “how do we replace the horse”.
Meta is focusing on replicating in-person meetings which are one of the worst facets of business. They are slow, inefficient, lossy, and require real time interaction to be effective.
It’s not a criticism of VR. It’s a criticism of bringing back one of the dumbest aspects of in-office interactions. Perhaps the next feature they can tackle is shared bathrooms where you listen to your coworkers have diarrhea or strain to pass turds that tear their hemorrhoids.
I'm not strapping something on my face to talk to a virtual representation of another person.
For the iPhone and Apple watch, just about every I knew wanted one as soon as it was announced. Google glass? People were joking about how they'd rip one off of someone's face if they caught them filming. Uber/Lyft? Everyone who was pumped to ride at 10 bucks shrugged and found something else at 50.
I'm sure Meta has made huge strides in leveling up immersive VR technology overall. But apart from people with a vested interest, I only hear about the metaverse as the butt a joke. There are lots of cool applications for VR. I'm just not betting on this particular one.
Ironically, AR/some better Google Glass might be a hit, if it didn't look so stupid and the people pushing it were less hated. Wait until TikTok makes an AR headset and gets K-pop groups to promote it.
That said, there is nothing wrong with trying to expand into the consumer/enterprises.
If someone invites me to an impromptu Zoom call today, I can join it quickly and easily, because it's likely I was already on my computer. I see the link on my computer, usually in my calendar or in Slack. It takes me a second to click it. And boom, I'm in. Ezpz.
Compare that to a VR meeting. If someone invites me, I'm likely on my computer. I have to leave my computer, go find my headset because it's bulky and inconvenient to keep on my desk, hope that it's charged which 50% of the time it's not, boot it up which takes 10 seconds, clear a safe space for me to stand in my apartment, put on the headset and draw a safety boundary, open the appropriate app and hope it doesn't need an update, and then try to figure out where the hell the invite link is that was chatted/Slacked/texted/calendar'd to me.
The difference between jumping into something in 5 seconds vs 5 minutes seems trivial, but it's massive. It ends up being the difference between me doing this 5x a week vs 5x a year.
What VR seems to need are more killer apps that are habitual, so I use the headset more often, so it's close by + it's charged + I keep an open space + occasionally I'm already using it when I get an invite to use it in some other way. There are all sorts of things that I regularly do on my computer, that I could potentially do better in VR if an app existed, but none does.
I wish the Quest could just preload with an app, and you wouldn’t need to redraw the boundary if you use it in the same room.
Another issue is that quest doesn’t work in dark/dimly lit room, you need like bright lights shining to each corner and the floor if you like to use it in the night.
Ugh, I think we all want less MS Teams in our life, not more :-/
So that sort of stuff allows a decent enough, but not perfect, developer experience. But there's enough other fucking irritating bullshit that drives me up the wall - like Outlook is cluttered and annoying, and yeah Teams can fuck right off.
Assuming the headset doesn't help at all in those areas then it can't be something an employer mandates people to use. This type of device might uncover even more physical impairments people are unaware of, like those warnings in video games about flashing lights - photosensitive seizures and epilepsy.
Are the benefits of a meeting technology going to far out-weigh potential employment lawsuits?
Imagine working at a customer service desk where instead of tickets in a tab you can have 3d stacks of them all across the room you're in. Or a control environment with knobs and bobs surrounding you like an old 1970s control panel, with none of the cost.
Imagine designing a web page, except your screen doesn't have an edge.
I think a big part of the skepticism here is that we have coded for 2d screens for so long that we don't even begin to realize the possibilities yet. I'm convinced that the future of most office is while wearing some sort of headset.
Not meetings though. Those will remain 2d. Corny half done avatars and badly recreated 3d rooms don't cut it.
I see VR enabled work environments like touch-screens in cars. They suck. You have little to no sensory input on your fingers and can't feel your way around to do things without looking.
Is having 3d stacks in a virtual room going to allow a customer service person to better do their job? As in having measurable financial impact? If I'm running a call center with 100 people, is spending $150k on VR headsets going to help materially?
I expect people to be using a mouse with this stuff, and a keyboard.
If 3D UI is superior than 2D then 3D video games shouldn’t need 2D UI at all and yet they all do.
Navigation through 3D worlds is clumsy and terrible in video games, but with VR it's just like your everyday life.
I don't expect people to be doing much in terms of fine detail work in VR without some sort of tool like a mouse or keyboard accessible to them, but things like the ability to design web pages that are bigger than a screen, have depth, be able to integrate a full room into the experience, is going to be pretty incredible.
Your baseline experience, what's going to start is having basically virtual monitors so that you can have windows all over the place, from there It will probably evolve into something more native to VR.
One other thought - since hardware is the limiting factor right now, it’s clear that Apple will have a massive advantage with their vertically integrated hardware capabilities. But _they_ are much more likely to go with a walled garden approach, which could hold things back.
I think in the short term, the enterprise market is a good way to build the installed base and bring down the cost of headsets. And especially with a lot of people recently moving to remote work due to Covid, I think there is a newfound appetite to try novel things to foster interpersonal connection while working remotely. (Not to mention that many companies now have a huge reduction in OpEx from ditching their office lease.)
That is basically every real-world (pun intended) story about VR I have ever heard. "It's great! We used it once or twice."
VR done wrong. Requiring a Facebook account. Utilizing a marketplace run by Facebook. It honestly is astounding how much money is being spent here... and to say underwhelming at best is an understatement.
Good point, that's Carmack's _exact_ criticism!
> Requiring a Facebook account.
No longer true as of a few months ago.
I am a huge VR skeptic for many of the reasons that people state here. I have also thought that VR’s killer app was any dangerous professional training situation that you wanted to present as accurately as possible without injuries to your staff (firefighting, EMS response, etc.). If the road to adoption begins with experiences that are decidedly more interactive and immersive than screens and monitors, I am starting to see the (long) path that leads towards that future.
People do not even like turning on their webcams for meetings with people they talk to every single day. Do you think they are going to want to don a goofy headset to do the same?
The moment my employer tells me I need to wear a VR headset for some meeting is they day I put in my notice.
1. MS doesn't need to sell my data to make their services profitable.
2. MS could merge Facebook and LinkedIn so I could have a person and professional identity in a single app and switch between my networks! I don't have a FB account at all right now).
3. What's App could tie into the existing messaging infrastructure and work for Xbox or Personal Teams messaging.
4. MS could replace the Mixed Reality platform with Oculus. I use Mr for VR and the software kind of sucks and many games don't have MR controller bindings by default, though that's less frequent nowadays.
Microsoft though, collects a huge amount (telemetry in Windows) and is leaning more heavily into ads in the core product.
Just one example, but I think this guy has lost the thread and is not worth reading.
To me its just the latest iteration of crappy corporate communication software we only use because the people who sign our checks bought it.
"Yet Another Lotus Notes" from my perspective.
The core of Facebook is the idea of reinventing Myspace as a business app with a formal design. From that point of view, it makes sense to let Microsoft reinvent the 3d user experience.
I doubt that it will create the package that will establish 3d headsets. For a workplace, it's a feature that the colleagues in a meeting are at a distance. On the other hand, we would already know if a virtual desktop with a huge spreadsheet would be more efficient than a monitor.
Without a Steve Jobs, users have to figure out the purpose of 3d headsets by themselves. Meta should follow the model of the PC and let every producer of electronics build a compatible product. Let everybody use the patents as long as they build a headset that fulfills the spec.
They should also avoid any lock-in and choose a free operating system. Only then can it be used by enthusiasts to experiment until the purpose of 3d headsets is found.
This can still be beneficial for Meta because they can establish themselves as the leading market place for 3d apps. Furthermore, like ads on the web, there is a need for an ad network because all the free apps need to be financed. Meta can ride the network effect of being the first mover.
Meta has the chance to create the next platform. I doubt that they will take the risk. By locking it down, they can be sure that they will never lose whatever they create. Unfortunately, they are only on a way to create the precursor to the 3d ipad.
The question is really whether it is more like personal computers, where somebody outshines them, smartphones where there's enough room to share the market, or tablets where only Apple can seem to make it work really.
The reality is that our remote meetings without zoom rooms are definitely less engaging, so we try to find the rooms in our office where those are enabled/installed.
However, the difference between that and what Meta and Microsoft are attempting is that the zoomrooms are an incremental improvement to an existing collaboration mode. Can you imagine mixed-mode meetings with VR?
Unless you have tons of people who WANT to VR meet then it's going be a flop.
The wrong people are defining what progress means and leading us towards it for profit not because they have a real vision.
Meta is lame. Facebook wasn't special; the approach Zuckerberg took to create a network effect was. That's it.
Microsoft wasn't special. The tactics Gates used to destroy his competition and adopt their technology was. That's it.
What I'm excited about is the day people who have the ability realize that gives them the power and all they need to do is unite to create an actual digital future for humanity. Not these absurd assholes with dreams of a virtual Oompa Loompa army.
What’s the limitation there? They don’t want to put cameras every 5ft in the front row in a bunch of stadiums?
The compelling use cases (not horizon worlds) to the general public are possible but not even being attempted.
Can I watch a single sporting event in VR? Olympics? College?
It seems like they’ve tried to do concerts but to be honest I’ve been to concerts in reality and the sweaty heat and blinding lights are different. I haven’t sat courtside.
The attempts by Meta to control so tightly what content ends up on the Quest will only end up with results that are a reflection of their creators.
I felt like i wanted to throw up with the whole bay area, corporate environment vibe this presentation gave off.
I was most excited by the prospect of having Xbox game pass on this thing until i found out all it is is a big screen in VR (What's the fucking point, guys?). If they have the engineering resources to convert even a portion of fan favorites into native VR experiences, that's going to kill.
This feels a lot like IBM labs where the technology is "there", but these clowns are not the ones who're going to find the killer application and yet are hell bent on controlling the whole thing.
Someones going to come around eventually and hook this up with porn, native video games, psychedelic experiences in legal states etc and push the boundaries of exciting yet controversial content that would never get past the committee of corpo minded rats at Meta and that will be when it takes off.
For their sake, i hope Meta realize this.
Obviously Meta may not succeed. Probably won't succeed. This Microsoft thing will be one of many "throw it on the wall and see what sticks". I do applaud their gumption. And I believe that AR and VR will have a very important role for humanity in the near future.
VR is great. I don't think the hardware is there for mass adoption. VR hasn't had its iPhone4 retina moment yet. When it does, it will take off.
We need ~100 pixes per degree of vision to fool the eye. Assuming 120d horizontal and vertical display per eye, we are looking at 12,000x12,000 pixel display for each eye. Current meta headsets have 1800 × 1920 px per eye. We need 10x that.
There's more: accurate head and hands tracking, 90hz high fidelity rendering, affordable pricing, entertaining worlds, e.t.c.
It will take a while, but we'll get there. I hope Meta doesn't give up so easily.
> I’m not sure I can justify buying it for my Passport team, even if we were still going through the hassle of pulling on a headset for one meeting a week.
It sounds like he's in the target audience for this VR-for-business stuff he predicts, but he doesn't really want it. If it had been truly a game-changer rather than a gimmick, they wouldn't have abandoned the meetings the moment they had an excuse to, and he wouldn't describe the meetings as "going through the hassle"
> Then one of the developers moved house, temporarily misplaced his headset, and we haven’t used it since.
Meta's vision is all-or-nothing. Either everyone has it and they can Do The Thing, or someone is missing it and nobody can. Meta seems to be making no effort to create an on-ramp into the metaverse, and is demanding that everyone jump in whole-hog. It can't work, except in niche cases where the job is in VR. And nobody's going to work all day in VR if they can't glance at their phone. Full-color passthrough is close, but not good enough.
Using "cringe" as an adjective immediately makes my mind imagine the author as a typical Fortnite-playing, Youtube-watching, Discord-using, skinny 12 year old boy with glasses.
AR on the other hand will eventually be ubiquitous and important. HUDS in real life with context assistance is absolutely a killer app.
One example: Reducing inequality. With the purchase of a headset (~400$), everyone can have a 60" TV, and learn how to play the piano, and have access to 100s of board games (the last one hasn't been implemented yet, but possibly soon).
Crypto OTOH provides no real value, and has been out as long, if not longer.
A $50 keyboard from the thrift-shop + youtube will be bounds better for learning piano than VR.
+1 to board games though assuming it’s precise enough that you don’t constant bump all of the pieces.
I wouldn't bet the farm on VR.
It seems that MS HoloLens targeted customer is going to migrate to Quest Pro. Will HoloLens sunsetting, or just a new target platform (like MacIE)? I heard that Fb hired many engineers worked on HoloLens, so MS no longer able to develop HoloLens 3?
VR is one of those things where the concept and possibilities are way more exciting than the reality of the thing. Like flying cars. The difference is Mark Zuckerberg made way too big of a bet on VR so they won't let it go.
If the future of VR is like Teams, I guess I’ll pass
You still need at least a locally running spreadsheet application for the Excel wizards. If I were Google or Slack, I would push Libreoffice Calc to be better than Excel. Only then will big companies be able to use an MS Office alternative.
This [1] is an old video about how Excel is used professionally. If that's not possible then the website is not good enough.
Seriously?