It reminds me how MacOS has the icon for any networked Windows PC as a “blue screen of death” monitor
They have to be very, very subtle, and ride the fine line between effectiveness and outrage, never going too much on a side or the other. The best and most enduring conspiration theories have originated from such deliberate and surgical manipulations. The goal they are after: most people will unknowingly abide and be manipulated, while the minority will go nuts proclaiming they know the truth.
Welcome to propaganda 101, aka destructive marketing.