Are you not outsourcing to an intermediary with Apple/FB/Google?
Authentication is critical. Completely agree. It is also not a differentiator for your application unless done poorly. Using a 3P such as Apple/FB/Google leverages the account protection investment that those providers are making. Using Hellō gives the same protection, while preserving the user's privacy (provider does not know which app the user is logging into) -- and giving them choice and account recovery.
As noted, if you have already made the investment, Hellō does not provide the same value today.
> I'd also challenge this taking a week. Apple/FB/Google sign-on is pretty straightforward, and I've found the cost is mostly in setting up an open-source auth library in my webapps rather than enabling a given service provider.
I'm sharing my experience. Apple requires a D&B number to register your app. Many require you to jump through their process for proving control of a domain. Microsoft requires you register as a partner if you don't want the scary unverified label. FB disabled Hellō for not having the correct link to the app, then disabled for not having a required term in our T&S.
Others may not have the same challenges as I did -- but it was non-trivial amount of time to manage the app registrations.
FWIW I don't use libraries for the OIDC flows -- I find it makes it more complicated than it needs to be. I do use libraries for any JWT work of course.