Not saying that you are. But if Alex tried to make a mockery of the litigation he was facing why is the outcome disproportionate in your opinion? Didn't he undermine the process with his own actions here?
They're compensatory damages, not puntive damages. His trial behavior should be completely irrelevant, as should his level of wealth for that matter.
You think he should be fined less. That is siding with him in result.
They're saying that the compensation for damage ought to be less. This doesn't say anything about punitive damages, however.