I'm buying this even though I've no way to play blurays.
Blu-ray penetration is only 15% (in the USA, not sure about the rest of the world) so we didn't want to leave anyone behind. In five years when blu-ray players cost as much as a nice meal, you'll be set :)
I've seen $35 blu ray players and (based on DVD), don't expect blu ray to stay below $25 for long.
http://www.frys.com/product/6902547?site=sr:SEARCH:MAIN_RSLT... is a $50 blu ray player.
http://www.frys.com/product/5892973?site=sr:SEARCH:MAIN_RSLT... is a $28 dvd player.