But I do think Google rewards good engineering. There are a bunch of other caveats though; if you do great work on something for a year and then it gets canceled before launching, you won't get rewarded for that.
Google is obsessive about engineering quality - and IMO is a good example of why that shouldn't be the core principle of a tech company, even though as engineers we're biased towards it. Google excels at producing a lot of well-designed, scale-hardened, well-tested code... that doesn't do anything useful for the business and is a net drag on the company.
re: customer impact, and if you want to define "real engineering work" as "real engineering work that your users actually use/love", IMO Apple is the way to go in the realm of BigTech. It's the only one of the FAANGs where simply juking metrics isn't enough to get ahead, and you have to deliver customer impact in a reasonably robust way to succeed.
I've been at 3 FAANGs now, and Apple is the only one where a conversation has gone something like "wait, the metrics you're proposing are bad at measuring the actual quality of the user experience and does not account for hard-to-measure factors like (a), (b), or (c)", and that conversation is coming from an executive.
I'm not sure what the path to fixing this is, or if it even needs to be fixed, but I do think that Steve Jobs created a cult of innovation and a beacon to aspire towards creativity-wise, even if he wasn't the most pleasant person to interact with. This aspirational figure forced individuals and companies to be better.
Try tapping the play button and guess what's going to happen. Try getting the passcode screen to actually appear when you want to get into your phone and your face/finger aren't working. You can feel the competing teams shoehorning their thing into a platform that's already overstuffed, with no top-down editor removing the bloat.
Yes I’m also worried of them getting cocky and lazy. But so far they have done good
The point is that there's a thing you're trying to accomplish with a project and the engineering techniques should be a means to an end rather than an end in themselves.