The LTE digital baseband market was famously dominated by Qualcomm, which maintained a 60+% market share for nearly a decade (2009-2019). MediaTek also successfully entered the market, but not for high end phones for high-income markets (U.S., Europe, etc.). Famously, both Intel and Broadcom (two semiconductor firms known for their ability to design successful chips in other markets, e.g., MPUs, cable modem chips, WiFi chips, Bluetooth chips, etc.) attempted to enter the market and failed. Broadcom exited the market and wound down their LTE business unit. Intel sold its group to Apple, which now has gone on to fail to develop a 5g digital baseband solution (Apple continues to use Qualcomm for its 5g digital baseband solution).
Why (from an engineering perspective) is it so difficult to develop an advanced LTE (or 5G) digital baseband chip such that even semiconductor powerhouses like Intel and Broadcom have struggled to develop solutions which compare to Qualcomm's offerings?
Note - answers from semiconductor design engineers appreciated :)