I don't think people should be down voting you for this comment, but I imagine the reason why is because that's generally not how things work at large companies. Someone in product and/or sales might have made the same argument you have, but in my experience the business response to that argument is something along the line of "you can quantify the cost, but you can't quantify the value (i.e. sales upside) and there's no change in business capability? No." Revenue doesn't come into it... money is money. Or perhaps more correctly, value is value.