I occasionally raise chickens on my small farm. I sell them for $25 each, which barely covers my costs. When looking at the books, I lose money on the operation overall, because I put some of the birds in my own freezer. To make a profit, I cannot afford to eat my own chickens.
Costco and other food retailers creates an unrealistic idea of what good food actually costs. People tell me $25 is too much. I explain my cost structure and the differences in conditions and quality, but it does not seem to make an impact.