Shein owner fined $1.9M for failing to notify 39M users of data breach
techcrunch.com
techcrunch.com
[0]https://impakter.com/how-fast-fashion-giant-reacted-to-help-...
[1]https://www.rollingstone.com/culture/culture-news/shien-tikt...
And it sounds like they weren't fined for the breach. They were fined for negligence after the breach.
Sure, just like a speeding ticket doesn't get punished with the death penalty. Of course that's not the goal of the fines. Why would you expect it to be?
Parking enforcement was happy since they made a bit of money. The student was happy because he got to park in a prime spot for a fee that was insignificant for him. However, if the goal was to stop people from parking in certain areas, the policy failed miserably.
Corporate fines work the same way. If they make $10 from an illegal action and are fined $1 for it, it isn't a deterrence, just a good investment opportunity.
So I went up to the owner of the car, and asked, she then cheerfully replied:
"Oh, the parking lot charges 40, the fine is 5, I prefer to pay the fine since it is cheaper!"
The point: the goal isn't a corporate death penalty in these sorts of cases.
Fines which are a minor nuisance, a small cost of doing business, don't accomplish those goals.
Did they improve their practices after the breach? Sounds like they did:
"Zoetop became independently certified as PCI DSS compliant in April 2019 and has remained so since."
Now I know that PCI DSS is a complete shit, but that's the only tool they have. I'm all for criticizing the state, but sounds like in this case they did their job just fine.