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This is essentially a mobile advertising-supported implementation of HotOrNot's MeetMe service.

My understanding is that MeetMe was hackable by 'liking' every single profile just to see who likes you back (although there is still a risk that people on the other side are also 'liking' every single profile which would make the match worthless); curious if this service handles this differently.

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I encourage everyone to spend 10 minutes on hotornot.com, and then try date.fm for 10 minutes. Once you've done that, I think you'll see just how different it feels. While our monetization strategy is a simple ad banner, we think it's much better than a complex system of paid accounts, credits and other upgrades that most sites rely on for revenue.

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